2023 Toyota Prius Prime
2023 Toyota Prius Prime in Montgomery, AL
MSRP
$32,350
Take charge of what’s possible.
Technology
From helping you get into that perfect parking spot with Advanced Park,1 to getting you through stop-and-go traffic with Traffic Jam Assist, 2 Prius Prime is filled with smart technology to make everyday driving easier. Traffic Jam Assist requires an active Drive Connect trial 3 or subscription.
Performance
Prius Prime's intelligent combination of its gas and electric motors is ready to deliver the thrill of 220 hp for every drive. You can also enjoy a manufacturer-estimated all-electric driving range of up to 44 miles4 to help bring efficiency to your commutes.
Design
With an all-new design, Prius Prime is ready to take on tomorrow. Its sleek silhouette and lower center of gravity are defined by smooth curves and sharp details. Available, unique 19-in. alloy wheels complete a look that proves you don’t have to sacrifice style for efficiency.
*While every reasonable effort is made to make sure this information is accurate, we are not responsible for any errors or omissions found on these pages. Please verify any information in question with Toyota of Montgomery.
Pricing offers on Toyota models including New, Used, Service Loaner, Courtesy Car and Demonstrators may require financing through Southeast Toyota Finance to obtain offered pricing. Prices exclude state tax, license, $995.00 DOC Fee, smog fee, and finance charges, if applicable. Vehicle options and pricing are subject to change. Prices include all dealer rebates and dealer incentives. Pricing and availability vary by dealership. MSRP may not constitute the dealer's advertised price or asking price. Please check with your dealer for more information. Prices do not include dealer charges, such as advertising, that can vary by manufacturer or region, or costs for selling, preparing, displaying, or financing the vehicle. The information provided is believed accurate, but specifications, pricing, and availability must be confirmed in writing (directly) with the dealer to be binding. Neither the Dealer nor DealerOn is responsible for any inaccuracies contained herein and by using this application you the customer, acknowledge the foregoing and accept such terms.
Displayed MPG is based on applicable EPA mileage ratings. Use for comparison purposes only. Your actual mileage will vary, depending on how you drive and maintain your vehicle, driving conditions, battery pack age/condition (hybrid models only) and other factors. For additional information about EPA ratings, visit www.fueleconomy.gov.
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Disclaimers
1 Do not overly rely on Advanced Park and use only in accordance with applicable laws. Remain attentive to surroundings. Before operating, review Owner’s Manual for instructions and limitations.
2 Traffic Jam Assist is not an automated driving system, requires driver supervision at all times, and is designed to function on controlled access freeways at speeds of 25 mph or less. Use this system in accordance with applicable laws. Before operating, refer to Owner’s Manual for instructions and limitations.
3 Drive Connect availability and accuracy depend on certain factors outside of Toyota's control in order to operate, including 4G network availability, a cellular connection and GPS signal. Without any one or more of these things, operability may be limited or precluded. Services subject to change at any time without notice. Requires app download/registration and subscription after trial (if applicable). Terms of Use apply. Data charges may apply. See Owner’s Manual and https://www.toyota.com/connected-services/
for limitations. To learn about Toyota's Connected Services data collection, use, sharing and retention practices, visit https://www.toyota.com/support/privacy-notice/.
Trial period begins on original purchase or lease date of new vehicle. Paid subscription required after trial (if applicable). Terms of Use apply.
4 Projected EPA-estimated 44-mile all-electric driving range when fully charged for 2023 Prius Prime SE, projected EPA-estimated 39-mile all-electric driving range when fully charged for 2023 Prius Prime XSE and XSE Premium as determined by manufacturer. EPA estimates not available at time of posting. Use for comparison purposes only. Your mileage will vary for many reasons, including your vehicle’s condition and how/where you drive. See www.fueleconomy.gov.